Long time readers will know of our love for Neek Lrks and ASSC. Not because they are particularly good quality garments, it's really well known how poorly made they are, but rather because of his total DGAF attitude that really shows you how to be postmodern in a good way.
A great example is his hilarious capsule which took negative twitter comments made about the brand and made them into slogans on clothes. They sold out. Now he's clowning not one, but three people/groups at once. Vetements, Vetement's consumers, and ASSC itself.
This is achieved by creating a DHL official collaborative capsule. Evoking the infamous Vetements 2016 collection, makes Vetements themselves poked at, and consumers also as ASSC is famously reasonably priced, with nearly no tee costing more than £70 and no top more than £200, in contrast to the Vetements DHL tee which cost £185. And it also teases itself, as the main gripe with ASSC is it's shipping, so the square box shaped cushion which is made to look like a shipping container and bears the legend "50 Years - Excellence. Simply Delivered" on it is a total piss-take of ASSC, and it's pretty hilarious.
The collection is up in two days, and will go fast as all their stuff does, so be poised if you want a piece.
Posts
No comments:
Post a Comment