Saturday 18 July 2020

Acronym Creates Several New Items For Spring Summer 2020


If you're not familiar with Acronym, bad luck.  If you are, you may not be aware that Errolson Hugh, the designer and owner of the brand, regards each product as an individual labour of love, and slowly evolves them over time.  This can be seen by the fact that each product shows what "generation" it is, with the absolute classics being as high as gen 3.2.

It is with considerable excitement that we note Errloson Hugh has released several "gen 1" products, meaning completely new items, for Spring summer 2020.  The J1L-GT jacket, J81-WS jacket, J82-WS jacket, J84-S jacket, S23-AK sweater and P35-DS pants.

We have nothing but respect for Errolson Highes Acronym.  Completely independent of all mainstream marketing, it has become the go to for the elite desiring the absolute best in luxury tech wear.  Each piece is meticulously designed, and has clever little design surprises in it that will make you smile.

It is a testament to the fact that in this marketing saturated, mostly rather depressing world in which we live, there is still the chance to be genuinely high quality, and eschew all the tricks that other brands engage in, while still being successful.

Please check out the new stuff from Acronym, and indulge if you can while stocks last.






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