Rolls Royce and luxury goods are not a new thing, the motor carts themselves are Veblen goods, and since time immemorial captains of industry have been buying the Spirit of Ecstasy desk sculptures. However, there is a significant difference between being a sought after product, and seeking a rebrand to be a certain type of luxury goods firm.
And this distinction is important, as Rolls Royce have gone for a major rebrand through Pentagram, an internationally known design agency, to create a slick new image, and a teaser selection of the types of luxury goods the brand will be likely to produce in the future.
The new image is slick to say the least, with a new monogram, and an update of the Spirit of Ecstasy into a silhouette form, a highly simplified version of the logo from previous ones put out by Rolls Royce. The flattened new imagery has been placed on a sample leather bag and scarf, which as mentioned, will no doubt be a taste of what is to come. Expect "Rolls Royce AW 2024 Collections" to feature in the future of your scrolling feeds.
The rebrand is not bad, except for the fact that the sample scarf and bag with it on looks like something Nespresso might send to loyal customers. Otherwise its, well, fine.
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