Anyone thinking the luxury industry continues to inhabit the same reality as every other sector of the market needs only look towards Chanel's behaviour since 2019 to have such an impression dispelled immediately. The brand has continually increased it's prices through a global pandemic, massive unemployment, and economic collapse on the horizon.
According to Bloomberg, a spokesperson from Chanel claimed the prices were due to "unspecified exchange-rate fluctuations". What this can mean beyond base greed is not apparent, however the result is in the U.S.D. market the large 2.55 handbag now costs $9,500 USD, and the medium-sized Chanel flap costs $7,400 USD.
This hike is either a capitalising on the massive over-inflation of the stock market and crypto markets caused by loose monetary policy, or a desire to place Chanel on par with Hermes, as the prices place the medium model a mere $100 USD less than Hermes Birkin model.
Whatever the case, Chanel bags just became yet more expensive.
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