Thursday, 15 July 2010

Ode to Blackberry



Blackberry's are great, this is a fact, it will never be possible to convert the army of party faithful iPhone lovers to Blackberry, one look at the desperate fevered queues outside the apple and O2 stores would tell any wise man not to waste his time, apple inspires in its fans an almost religious devotion to its new products, a devotion which has been often ridiculed by many section of the media, both in print (a new cartoon in Private eye 'iBores') and in several entertainment shows - an episode of the Simpsons had a 'mapple' brand which displayed an army of fans presenting money as soon as 'steve mobs' said he had a new product.

Blackberry's do not inspire this level of devotion, rather they instill a sense of quiet understanding loyalty from its fans.  Yes we will want the latest Berry handset, but we certainly wont be queuing outside our dealer for it from 4am.  No it doesn't have an app store with 100,000 apps, but as long as it has the ones we need - checking stocks and weather, train times and wikipedea, why do we want or need more than that?  And no our device doesn't have the same level of specialization on it capacitive touchscreen, but why would you want it when you have responsive keys that you can actually feel and touch without have-ing to clean your hands and the screen and squint to see it.

The Blackberry is sort of the smartphone you buy when you grow up a little bit.  Even though the blackberry is ubiquitous, it somehow still manages to speak with more individuality than the iphone, which touts individuality as one of its major selling points.  So no we Blackberry users may not allegedly be as 'cool' or 'hip' as iphone users, but at least we don't have to worry about loosing our phone signal if we hold the phone too tight!

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