For christmas 2014, and the Fall/Winter season, Marc Jacob's is collaborating with Damien Hirst to produce a special edition Tee Shirt. The Tee uses a design that Hirst created for Disney, which is a modern iteration of Mickey Mouse.
The most significant thing about this new product is the fact that 100% of the proceeds of the sale of this Tee will go to the Kids Company charity. This is an impressive act of generosity on behalf of Jacobs brand.
The Tee previewed at art publisher Other Criteria in New York last week, and can be purchased for £40 in childrens size, and £65 in the adult size.