Lacoste Save Our Species Collection.

Lacoste created a limited range of polo's to draw attention to the extinction crisis that currently exists in the world.  The special edition tops remove Lacoste's crocodile, and replace it with one of 10 critically endangered species, and has been developed in collaboration with the International Union for Conservation of Nature (IUCN) and the Save Our Species (SOS) partnership.

The species being highlighted, and the numbers involved in the crisis are, the Vaquita dolphin with 30 remaining, the Burmese roofed turtle at 40, the northern sportive lemur at 50, the Javan rhino at 67, Cao-Vit gibbon at 150, the kakap at 157, the Californian condor at 231, the Saola at 250, the Anegda Ground Iguana, and the Sumatran tiger which has 350 specimens remaining.

This is not just marketing, proceeds from each of the 1,775 tops sold will be donated to the IUCN and SOS, meaning consumers actually contribute to positive change with their purchase.  You will need to look to resale however, the tops sold out on the first day they were put up, so expect to pay more than the £150 asking price, and this time it wont be going to charity.