Monday, 6 September 2010

Creme De la mer about to release a new eye product the 'Eye balm intense'


Creme De la Mer's Miracle Broth invented by Max Huber has been at the centre of millions of peoples Luxury Skincare regime for well over 10 years now.  Huber's Fairy story about being injured in a lab accident yadda yadda yadda, cant find anything sufficient, made his own, etc etc, has been well documented, disputed, debated and doubted at pretty much every corner of the wold, off and online. What can't be disputed is the fact that an enormously succesful global brand exists that caters to the wealthy and their neverending quest to look youthful and hold back the rigors of time, whether its effects are psychological or not remain to be seen.

One of the products which used to be available and was discontinued was their eye cream, it seems that some consumers felt it was too heavy on the eye area, despite complaints from many quarters it was cancelled as a line some 3 years ago and superceded by the 'eye concentrate' in a small green jar, which identified it as part of Creme de la mer's concentrate range, much much lighter, more of a gel than a cream, this has been the only eye product in their range for the last 3 years.

It seems however that Creme De La Mer has listened to some of the comments and has released what appears to be a sort of bridge product between the two.  Supplied in the same style of jar as the eye concentrate, but obviously white in colour, thereby associating itself closer to the traditional 'Creme' range, this appears to be a slightly heavier version of the concentrate gel, and the name 'eye balm intense' would suggest this also.

Available from autumn 2010 in the UK, it should be priced around the same as the concentrate therefore £120 for a 30ml jar, and is apparently targeted towards de puffing rather than reducing the dark circles it predecessor the concentrate focused on.

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