Bianchi by Gucci Bicycle and Safety Helmet.

It would seem that Gucci does not feel that only one branded item featuring wheel's is enough to celebrate their 90th Anniversary, and so therefore, to accompany the Fiat 500 Gucci Edition written about HERE recently, they have also collaborated with Bike maker Bianchi to produce a bicycle with the red and green stripes.

This is a far cry from their failed 2008 attempt, the collaboration with the 126 year old Bianchi alone proves that, and if that doesn't convince, the choice of two, along with a convincing range of accessories might.  

The main seller will be the white steel model, singe speed, designed as a city bike, with brown leather grips and saddle, and an attractive Gucci logo on the front, shown above, this will be priced at £4000.

This will be released alongside a Carbon Fiber off road bike, with carbon fork, gucci branded water bottle, carbon disk brakes, and a more masculine feel, and will be selling at £10,000.

On the Accessories side, there will be a Bianchi Gucci Branded Helmet, also a Bianchi Product, which appears a hybrid between a motorcycle helmet and a safety helmet, available in White and Black, and Priced at £550, so if you can't afford the bike, you can buy the helmet and still feel that Gucci feeling on your Bicycle.