Move over Maclaren, Fendi have launched a new Pram with Inglesina.

Inglesina, the Italian brand named after the English style Prams which launched their brand in the early sixties, have teamed up with Fendi to release a new pram, or stroller as they say in the States, for 2012, this represents the first of several items born of a collaboration between the two brands, and is a continuation of the current trend of top luxury marques to move heavily into clothes for les enfants, including Fendi's other collaboration with children's wear brand Simonetta, which is mentioned in the press release.

The press release states their intentions in typically syrupy terms, if you can wade through it and read between the lines you may be able to fathom the true intention of the collaboration, to make money from all the wealthy parents dressing their kids in outrageously expensive clobber in order to keep up with the joneses.  Press Release Follows: 

"Fendi and Inglesina have decided to embark on a partnership for the launch of a line of accessories dedicated to infancy. This is the fruit of a fusion between the design of the much celebrated Roman fashion house and the know-how of the famous brand leader for baby products.

A shared agreement between two significant representatives of “Made in Italy”, and, although coming from very different worlds, they are entwined together by a strong entrepreneurial tradition and a profound sharing of values such as elegance, high-quality and innovation.

The new line of Fendi-Inglesina products includes: the stroller, practical and manageable; the pram, a traditional product from the Vicenza house reinterpreted according to the Fendi style and finally the baby carrier, a fashion accessory to enjoy the pleasure of the first outings together, guaranteeing warmth and security for the baby. The colour palette combines the refined tones of cream with those of mahogany and blue. The whole line is enhanced with iconic features of the house, which has always been an emblem of class and style.

The liaison with Inglesina continues along the road taken by Fendi in its choice of Italian partners of excellence, such as Simonetta, to whom was entrusted the children’s clothing lines of the house, and who will take on the role of product distribution for the Fendi-Inglesina brand at selected and prestigious points of sale around the world.

This is a union of three companies that symbolise “Made in Italy”, a synonym of excellence and reliability, an expression of a perfect synthesis between tradition, craftsmanship and exclusivity."

By the way, in case you were curious, it costs £1,200.