Tuesday, 10 April 2012

Ermenegildo Zegna Monterubello Watch Collection.


As predicted in our article last year, when we announced and discussed the Girard Perregaux/Ermenegildo Zegna Collaboration, and the Anniversary watch the joint venture created, the two companies have gone on to produce a full collection of watches together.


The Collection is titled "monterubello" and is named after the mountain above the Zegna family's textile plant in Piemonte.  The collection at present includes just two pieces, the Monterubello Chronograph (top) and the Monterubello Solo Tempo (bottom).


Both Watches feature exquisite Perregaux movements, The Chronograph utilises a Automatic mechanical GP03300-0032 chronograph movement in a 40mm rose gold case, and the solo tempo comes in either a white or rose gold 38mm case, with a GP03300-0030 movement.  Both are submersible to 30 metres, both have sapphire crystal fronts and exhibition backs, both have solid gold hands and solid gold deployant clasps on the hand stitched crocodile straps, both feature solid gold arabic numerals on the dial and the power reserve on both watches is an impressive 46 hours.


These wristwatches will perform admirably for both brands in the collaboration, for Perregaux, they are set to lay the ghost of poor collaborations which arose from their appalling and appallingly long lasting collaboration with Ferrari, and for Zegna, they will considerably increase the respect of the brand, something they sorely need to stand out, as they currently sit on a luxurious, but rather unclear perch in the brand matrix of luxury consumers.

Both Watches will be available exclusively from Zegna Boutiques, and will cost £20,000 for the chronograph, and £9000 for the Time only version.  Please view the video below for more information.


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