In what is sure to be the beginning of a brand new trend in online luxury retailing, Prada have quietly and stealthily led the way with a brand new direction. One of a kind online luxury retailing.
If you mosey on over to Prada's website, you will be suprised to see, within their estore and just below new arrivals, a new tab, it says limited edition, selecting this tab will show a selection of products which have never been seen before, ever, and, once purchased, will never be seen again.
In this world of mass consumption, mass marketing, and massive luxury goods houses pumping out stuff by the millions, it is at first a genuinely difficult concept to grasp, however once it sinks in, you begin to realise, this may be the herald of a new age, one where you don't have to throw away everything you have just because it's not 'current' one that having something well made, and one of a kind, is of far greater value.
Or, it could just be a marketing trick by Prada to make a few extra bucks in difficult times. At any rate, the current selection of one-off-online-exclusives are a range of handmade madras pieces, large and small clutches, flap bags, and totes, all with brass hardware, and classic Prada name plaques.
Prices range from £650 for the plainest clutch, up to £1395 for the flap bags, and, we don't often say this and have it actually true, head over to www.prada.com and check them out if you're interested, because once their gone, well, they are gone.
Posts
No comments:
Post a Comment