It seems nary a week goes by before a new brand pops up offering, well, very similar versions of the same types of products again and again, we really are becoming tired of seeing the same folding iPad covers, first it was clever, done in leather witha flip over cover that doubles as a stand, but now it is just boring.
Hoorah therefore for Capulet London, a brand spanking new brand that is targeting specifically the technology cover segment of the market, and more specifically the female section of that market, attempting to create exactly the sort of products that we have being crying out for, multi function technology covers, where multi function does not simply mean standing up or laying down.
Pictured here are a selection of what you would expect to be bags, clutches, and perhaps one iPad cover at the top, however, in reality all these are in fact iPad covers, some multi function, and some which are in bags which have dedicated iPad holders in them, a revolution to those of us used to the same cruddy old iPad cover options.
And Capulet do not limit themselves to iPad accessories only, they also make the same selection of genuinely multi function cases for iPhones, Macbook Air 11", Kindle's and small frame laptops, with wristlet pouches, mini clutches, and larger items of luggage all being available.
Prices are not cheap however, which is the only possible downside, normally start up brands position their products at the lower end of the price matrix, hoping and expecting to lure in a customer base before later expanding and increasing their prices, however Capulet, presumably assured of the quality of their products, have started at the mid high end of the pricing structure, with the shoulder bag costing £795, the tote £595, the shoulder case £339, the clutch £235, and the dedicated slip pocket £109. But then again, when you have managed to have your products featured in Grazia, Vogue, Bazaar, Elle, How to spend It, In Style and T3, you can afford to position yourself at the higher end of the market, confident your products will still sell by the bucketload.
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