Friday 19 April 2024

Anti Social Social Club Customised Luxury Goods Capsule Selection.

It's no secret that we like Anti Social Social Club here.  It's irreverant and almost total disregard for the normal conventions that dictate how to run a business, and the fact that it still succeeds, really hits us where we live.  In a world of bland conformity, where every business is desperate to please, Neek Lurk and ASSC take bold moves like, delivering orders incredibly slowly, and then, when people complain, making a limited collection with their complaints printed on it, which sells out immediately.  Genius, although, we might be less enthusiastic if we were customers, but we can admire a good joke.

And in the same slightly outre fashion, they have now released an ultra high-end luxury capsule.  But wait, does this mean they are selling out?  Have they buckled to the pressure to collab with high-end brands and loose their individuality? Will they be bought by LVMH and given to one of Arnault's incompetent offspring and "reimagined"?  No.  To all of these.

In typical Anti Social Social Club fashion, they've done a luxury capsule their way, and no-one else's.  They simply bought luxury goods, Goyard bags and wallets, Rolex watches, Apple Airpods Max, Rimowa classic cabin luggae, customised it, and are selling them for a mark-up.  No compromise, no collaboration, just profit.  Demonstrating once again, they remain one of the few brands that still push the envelope just a little.

Available now, with prices from £1,200 for the Goyard wallet, to £25,000 for the blacked out Rolex Submariner.

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