Saturday 1 June 2024

A.P.C. Release Sunglasses Collection (Again)

A.P.C. have announced their first sunglasses collection.  When they say they announced ther first sunglasses collectuon however, they are in fact being slightly disingenuous.  In reality, they released a collection through Oliver Peoples around four years ago, which was discontinued around two uyears ago.

This new offering is remarkably similar, with four styles, wayfarer, rondo, aviator, and fake flip-up.  Are they made in the same factory?  Probably.  After all, Oliver Peoples is just another Luxottica brand, like Persol, RayBan, and many, many others.  It's pretty reasonable for A.P.C. to have them manufacture frames with their branding on, in order to save them having the outlay of manufacturing them in-house.

They're pretty cheap, which is predictable, as A.P.C. is well known for good quality and relatively reasonable prices.  In a market with brands like Jacques Marie-Mage selling sunglasses for over $1,000 all day long, these sellign for just €250 is quite surprising.  They're actually cheaper than many RayBan's.  With a decent enough style too.

Head over now, as they might sell out.  After all, we don't know how many pairs they had made in Luxxottica's factories!


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