In 2021 Prada and UNESCO collaborated to produce the Sea Beyond educational program. This was conceived for schools worldwide to educate children at the ages of 7-14 about sustainability, and ocean preservation. Prada has since gone on to ensure all its nylon products are "Re-Nylon". Which means that the nylon used is regenerated nylon, with the hopes this can be reused in the future.
Prada has continued to fund this program, and has likely educated many children about the dangers and risks of plastic in the sea, and microplastics in everyday drinking water. They have now further monetised this by releasing a capsule collection titled the Sea Beyond collection.
The Collection itself is simply four classic Prada nylon pieces, in primary colours, and one small detail, the Prada logo is coloured to match the product, a nice little detail. Prices start from £380 for the bucket hat.
While it's admirable Prada are investing money into sustainability, and is encouraging they have likely shaped young minds with their program, it seems inherently contradictory for a fashion brand to tout their credentials as a supporter of anti climate-change ideologies. By their very nature, that of needing to produce a new collection twice a year, they stand diametrically opposed to this. With factories creating garments, shipping them around the world, and into stores, the amount of carbon dioxide produced makes a course for kids to learn about pollution in the oceans rather like a band aid over a bullet wound.
The best thing Prada could do to contribute to climate-change is to stop existing. But that won't happen. So, nice products, we might buy the jacket, the self coloured logo is quite cool.
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