Rimowa Flogs Dead Horses With Grid Classic Collection.

Since Rimowa'a acquisition by LVMH they have demonstrated poor choice after poor choice.  We wrote last year about the decision to release the classic range in multiple colour ways, and how this is inherently contradictory in respect to the messaging of classicism, given it stands diametrically opposed to it.

Rimowa's latest release however does manage to qualify for the classic moniker, as it's a re-release of a 1950's collection, the alumium grid collection.  The grid like pattern released by Rimowa in the 1960's remained true to its origins, whatever the business case may be for debating from it.

What makes this collection slightly odd is that Rimowa moved away from this design due to the groove design being more hard wearing, along with being more attractive overall.  Therefore by releasing this new re-issue, the brand has taken a step back, and down.  An odd choice.  

You may disagree, and find these pieces irresistible.  In which case they are available now from Rimowa, staring from £1,900.00 for cabin luggage.  Yes, they are also significantly more expensive by over 60% than their superior, other, edition.