Tag Heuer Release New Smartphone the "racer".

Surprisingly Tag Heuer's Luxury Phone arm have released a new top end smartphone after releasing the "link" only 6 months ago.  We say surprisingly, as in general when a company who produce luxury mobile phones choose to release a product, they generally leave it a year or more before releasing a product to surpass it.  This is simply common sense with regards to being a luxury phone company, as it's consumers are buying products which are supposed to stand the test of time, or at least give that impression, so when one of these firms goes and spews out a new product, not merely a revamp of an old product mind you, but an actual new product after only six months, it raises a few eyebrows

Fear not however, all you Tag Heuer Link owners who finished the first paragraph in terror of your precious £4000 handset having been made redundant, the racer is in fact merely a revamp, a new lower end  smartphone with the Link chassis, a sporty racing car inspired model which has taken away the left side toggle that made the Link so desirable, and given the whole package a souped up "racy" edge.  The press release from tag follows the next image, and after that the product video, decide for yourselves, and, as always, enjoy!!

TAG Heuer RACER - the 1st Luxury Phone Crafted for High Performance

PARIS, March 12, 2012 /PRNewswire/ --

Swiss engineered for ultimate lightness and strength using only high-tech materials. The shockproof rubber chassis is supported and strengthened by the screwed-in titanium and carbon fiber bridges.

Engineered without compromise, TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1.

TAG Heuer's strive for excellence is also expressed in the high speed processor and latest Android software. Showcasing for the 1st time is a new customizable 3D user interface to fit the individual needs of each owner.

A true avant-garde innovation made by TAG Heuer.

The new TAG Heuer Racer collection starts at 2800€, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July.