Girard Perregaux Casquette 2.0 Watch.

 

While in today's luxury swamped, new-gilded age, the idea that the luxury watch industry was ever in strife seems ridiculous, it is in fact true.  In the 1980's the emergence of quartz, digital and disposable watches left many companies gutted.  The dominance of Swatch today and the reason it owns so many watch brands is a direct result of this.  Some companies such as Patek, relied on their peerless reputation and sold less watches for a period but survived.  Others such as Rolex created quartz versions of their watches such as the Oysterquartz.  Others such as Girard Perregaux decided to "join the dark side" and released digital watches, such as the model affectionately known as the casquette for its shape.  Proving how creatively bankrupt the world now is they have re-released the exact same watch.

That's pretty much as there is to say about this release really.  It's an ugly watch, and has lots of stupid features, like "battery saving display that turns off".  Made from titanium, ceramic and rubber for a frankly insulting £3,600, this is one watch you would need to be either a avid collector hoping for a value increase, or a serious nostalgia hound that has some weird fascination with ugly pointless tat.

Available now if you disagree from Perregaux's website.